At Superior Lifestyle, giving back has always been part of who we are.
Through our Pay it Forward Program, we have sought to make a meaningful difference in the lives of those in need. What started as a simple yet heartfelt effort — purchasing trolleys of food for families doing it tough at our local co-op — quickly grew into something bigger.
As the months went by, we realised the power of expanding our reach, and our program evolved into donating to a different charity each month.
This year, we are taking our commitment even further. After years of supporting various causes, we are proud to announce our ongoing corporate sponsorship of Destiny Rescue — a Queensland based charity fighting for freedom on a global scale and dedicated to rescuing children from human trafficking and sexual exploitation.
Why Destiny Rescue?
Human trafficking is one of the most heartbreaking injustices in the world today. Every year, millions of children are trapped in a cycle of abuse, forced labor, and exploitation. Destiny Rescue works tirelessly to rescue, restore, and empower these children by providing them with safety, rehabilitation, and the opportunity for a new life.
We chose to support Destiny Rescue because of how frighteningly often child abuse and human trafficking occur. It’s an issue that many of us feel far removed from, and yet it affects some of the most vulnerable and marginalized members of society—children. Just because we don’t see it happening in our daily lives doesn’t mean it doesn’t deserve our attention.
Our intention, now and into the foreseeable future, is to raise awareness, provide support, and contribute financial donations to the incredibly important work that Destiny Rescue does for children all over the world.
Join Us in Making a Difference
Superior Lifestyle is a family-owned Australian business with an acute awareness of its social responsibility and a deep respect for philanthropy. We don’t take the opportunity to give back lightly—it’s something we feel strongly about and are committed to.
Through our Pay it Forward Program, we are proud to stand alongside Destiny Rescue in their fight against child trafficking and exploitation. But real change doesn’t happen in isolation — it takes a collective effort. That’s why we invite our visitors, customers, partners, family, and friends to get involved.
Whether it’s by spreading awareness, making a direct donation to Destiny Rescue, or simply continuing to support Superior Lifestyle, every action helps bring freedom and hope to vulnerable children around the world.
Together, we can make a difference!