Updated: Apr 14, 2020
"We have recognised an opportunity to help those who have lost everything to the bushfires and leading up to Christmas, it's important we come together," says Belinda Sidhu (Managing Director).
When news broke at the beginning of summer that rural areas of Queensland and New South Wales were on fire, we were caught off guard. We did not anticipate the level of destruction that would ensue so quickly after the winter months.
Since November, the Rural Fire Service has reported that over 2.7 million hectares of land have been burnt and more than 724 homes have been lost by 'unprecedented' bushfire conditions.
However, according to Greg Mullins (former Fire and Rescue NSW Commissioner) the worst is yet to come as the country faces hotter temperatures and drier conditions, with no significant rain forecasted.
"[The fires] are going to get bigger and they are going to come into Sydney suburbs, the South Coast, the Central Coast," warns Greg Mullins.
With this in mind, Superior Lifestyle called an executive meeting on Friday, 13 December to identify ways it could deliver on its corporate social responsibility.
As a family-run business, Superior Lifestyle prides itself on being an advocate for community and believes it has a strong role to play in helping families get back on their feet.
"In the spirit of Christmas, we want to give back and we have recognised two ways that we can contribute effectively during this national crisis," says Belinda Sidhu.
1. Raising funds
We are pleased to announce that in February 2020, we will be donating a portion of our proceeds to the New South Wales Rural Fire Service.
This organisation is crucial to social cohesion and has been selected as the recipient for donations due to their active role in managing the impact of the bushfires.
We will announce the amount of funds raised at the end of February, so be sure to subscribe to our newsletter for updates.
2. Donating beds and mattresses
We have also appointed a dedicated Community Enagegment Officer to source and identify families displaced by the bushfires and in need of beds and mattresses.
Over the next three months, we will be gathering beds and mattresses suitable for donation from our customers, display shows and discontinued stock. These items will be dispatched to charities and individuals across the East Coast.
If you want to get involved or contribute to this initiative, please give us a call on 1300 825 931. Alternatively, you can email us at email@example.com.
Together, we can make a difference.